Do you need a phone that cant be destroyed? Do you need a phone that shrugs off impacts, water and dust? Do you need a phone that is strong and hard enough to break through walls with? Then, you need the JCB TOUGH PHONE!

First things first. Its a JCB. And that means 3 things are guaranteed. Itll be big, itll be tough, and itll be bright yellow. But how tough is it? Well, for starters, its rated to IP53, which means its resistant to impacts, dust shock and water. Its designed for one clear customer group. The building trade. Its designed to shrug off the daily dangers of a building site, basically. Brick dust flying about? No problem! You drop the phone off a wall? No sweat, itll keep coming back for more. And it does that by, basically, being as hard as nails. With its tough body and rubberised shell, it is designed to last forever. And ever. And ever.

Now, you may be looking at the JCB TOUGH PHONE, thinking, Oh, it hasnt got a camera. And youd be right. It hasnt got a camera. It hasnt got a music player. It hasnt got Java. Its not, in any acceptable sense of the word, a gadget. Its an old-fashioned, rock solid tool. Its designed for one purpose, thats to be a simple, reliable communication tool, in harsh environments. And becuase of that, it doesn;t need to be flashy, or all-singing-all-dancing.

After all, you dont need a chainsaw that plays Jazz FM, do you??

Thats not to say the JCB TOUGH PHONE doesnt have some flair, though. As already said, its bright yellow. That in itself is endearing. And it does have a certain rugged charm. Oh, and the ringtone it has, of a digger starting up, is pure genius. So, when gadget nuts are sneering at your JCB phone, just remind them their phone cant nut its way through a wall.